Provides email marketing, customer journeys, behaviour tracking, lead scoring, marketing pages, and more.

A marketing solution that unifies your customer information, provides marketing automation features such as lead scoring and customisable email templates and allows you to create personalised customer journeys.

Even the simplest of marketing automation platforms have some necessary complexity to achieve results. Successful marketing is a blend of Art and Science, and Dynamics 365 Marketing allows for both. But this ability to blend the right brain and left brain creates some necessary complexity. So, it is not for the smallest of businesses. Nor is it for a larger business with very simple needs. The sweet-spot is the mid-sized business or a division of an Enterprise business, think 50-500 employees. Certainly, there will be use cases for smaller or larger businesses, but this is the wheelhouse; it also includes complete Event Management capabilities.

• Event Management functionality allows centralising and monitoring all event-related information.
• Design, predict and deliver content through the right channels in the moment of interaction for personalised customer journeys.
• Turn insights into relevant action using recommendations for content, channels, customer segmentation, and analytics.
• Use built-in features to help with compliance requirements and protect customer data.
• Easily customise and connect with tools you already use.