Privacy Policy

AddDynamics Limited
Last Updated: 07 December 2025

  1. Introduction

AddDynamics Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains:

  • What personal information we collect
  • How we use it
  • How we keep it secure
  • Your rights under UK GDPR and the Data Protection Act 2018

By using our website www.adddynamics.co.uk, or engaging with our services, you agree to the practices described in this policy.

  1. Who We Are

AddDynamics Limited
Registered in the United Kingdom
Website: www.adddynamics.co.uk
Contact: compliance@adddynamics.co.uk

We act as a Data Controller for the personal data we collect.

  1. What Personal Data We Collect

We may collect the following types of information:

Information You Provide to Us

  • Name, email address, phone number
  • Business name, job title, industry
  • Enquiries submitted through our website forms
  • Information provided during consultations, meetings, or support requests

Information Collected Automatically

When you visit our website, we may collect:

  • IP address
  • Browser type, device information
  • Pages visited and time spent on site
  • Cookies and tracking technologies (see our Cookies Policy)

Information From Third Parties

We may receive data from:

  • Analytics providers (e.g., Google Analytics)
  • Advertising platforms (e.g., LinkedIn, Google Ads)
  • Partners and suppliers we work with
  1. How We Use Your Information

We use personal data for the following purposes:

  • To respond to enquiries and provide requested information
  • To deliver our consultancy and technology services
  • To manage customer relationships and communications
  • To improve our website, content, and user experience
  • To provide quotes, proposals, and commercial documentation
  • For legal, regulatory, and contractual obligations
  • For marketing (only where consent or legitimate interest applies)

We do not sell personal data to third parties.

  1. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Performance of a contract – providing our services
  • Legitimate interests – business operations, marketing to business contacts
  • Consent – where you opt into marketing communications
  • Legal obligation – compliance with UK law
  1. How We Store & Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure encrypted systems
  • Access controls and authentication
  • Data minimisation practices
  • Regular security monitoring

We store data within the UK and EEA where possible.
If data is transferred outside the UK/EEA, we ensure appropriate safeguards (e.g., standard contractual clauses).

  1. How Long We Keep Your Data

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including:

  • Enquiries: typically 12–24 months
  • Client records: up to 7 years for legal and accounting requirements
  • Marketing data: until you opt out

You may request deletion at any time.

  1. Sharing Your Information

We may share data with trusted third-party providers, such as:

  • Cloud hosting platforms
  • CRM and marketing tools
  • Analytics and website services
  • Professional advisors (legal, accounting, etc.)

All third parties are required to maintain confidentiality and comply with data protection laws.

We never sell or rent your data.

  1. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold
  • Correct inaccurate or incomplete data
  • Request deletion (“right to be forgotten”)
  • Object to certain types of processing
  • Withdraw consent at any time
  • Data portability where applicable
  • Restrict processing
  • Complain to the ICO (Information Commissioner’s Office)

ICO website: https://ico.org.uk

To exercise any rights, contact: compliance@adddynamics.co.uk

  1. Marketing Communications

You may receive marketing updates about our services if:

  • You are an existing customer, or
  • You have given consent, or
  • We have a legitimate interest to contact your business

You can unsubscribe at any time using the link in our emails or by contacting us.

  1. Cookies

Our website uses cookies to enhance your experience and analyse traffic.
For full details, please see our Cookies Policy.

  1. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on this page with the updated date noted above.

  1. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

AddDynamics Limited
Email: compliance@adddynamics.co.uk
Website: www.adddynamics.co.uk