Quality Assurance Global Leader – CRM Development

A global leader in Quality Assurance needed to migrate several independent CRM systems into a single unified D365 cloud solution.

The Challenge

A global leader in Total Quality Assurance operated several independent on-premise CRM systems that lacked consistency and scalability. The organisation needed to unify these systems into a single Dynamics 365 cloud platform, redesign data architecture, and establish a standardised sales forecasting model across multiple business lines.

Solution Delivered

Led the full data migration programme, redesigning CRM architecture and database models to support global operations. Modernised integrations using Microsoft Flow, rebuilt forecasting functionality within Dynamics 365, and improved data quality through custom assemblies. Established DevOps standards, delivered solution design documentation, and conducted gap-fit analysis to support long-term reliability.

Impact

  • Unified global CRM systems into a single cloud platform
  • Improved accuracy and consistency of sales forecasting
  • Reduced integration errors and manual workarounds
  • Standardised delivery and DevOps practices across teams

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